Rural brands. Rural customers.
Track and enhance brand performance in the primary sector.
Better support brand decisions with Agtrack’s advanced brand tracking, providing you with a more accurate way to track and enhance brand performance.
How it works
Focused
Surveys a robust sample of relevant rural consumers every month and measures key brand metrics relating to the brand funnel and brand associations.
Affordable
Measures your brand as well as a select number of competitor brands. Results available at an overall audience level as well as by farm size, region and farmer age.
Dynamic
Our syndicated brand tracking approach and corresponding reporting dashboard means survey costs are shared across multiple users.
The Dashboard
Brand funnel metrics to help you:
Measure and track brand awareness, consideration, preference etc.
Define the most pressing brand task. (raising awareness, driving consideration etc) and show your competitive positioning.
Inform marketing effectiveness reporting.
Measure and track the attributes your brand is associated with.
Visualise how your brand is viewed by different audiences.
Illustrate the degree of distinctness or similarity of competitor brands.
Inform marketing effectiveness reporting on key attributes or desired brand direction.
Brand association metrics to help you:
Spring is a specialist insights agency dedicated to unlocking insights to drive new growth strategies for Agribrands and the primary sector.
What gets measured gets managed.
If you’d like to know more about how Agtrack can help you measure and manage your brand get in touch.
